Given the great competitiveness in the job market, attracting and retaining talent is increasingly important for business success: employer branding represents a strategic lever to make a vacant position incredibly more interesting for candidates.
To date, when a candidate accepts one position rather than another, he does so, beyond the remuneration component, increasingly evaluating the well-being that that particular company can offer him in the workplace: among the current trends strongly sought by anyone looking for work includes smartworking, hourly flexibility and adequate welfare plans.
Senior candidates can prove to be important resources for a company: thanks to their experience gained over years of work and their skills, they are people who can make a difference. It is therefore important to attract them to the company with the right facilities: here’s how to do employer branding for already experienced candidates.
What senior candidates expect from employer branding
There are characteristics that Seniors look for in the company when they think about changing jobs and that can make a difference when it comes to new hires.
Already experienced workers expect, first of all, welfare policies and a range of services that reward the employee and ensure his or her well-being, both at work and personal level. Although there is no universal rule for all companies and all workers, one of the most attractive benefits concerns home working or smart working in general, which guarantee the right balance between private life, personal well-being and productivity. It is in fact proven that working outside the office improves well-being both economically (lower costs to reach the workplace and for meals) and psychological (greater comfort), thus increasing productivity and attracting talent.
The key to pursuing success in smart working concerns the sharing of managers and employees of the objectives, in order to create a common vision.
The role of new technologies is also central: even ‘mature’ candidates expect adequate technological supports and digital systems capable of simplifying and supporting the job. At the same time as the digitalization of work, however, there is a need for adequate training.